Cases · Varna, Bulgaria
Emerald Residence — designing and selling our own project
Situation
A 105-apartment premium building near the sea in Varna. The developer had land and a construction partner, but no product story, no brand, no digital sales infrastructure and no team to sell 105 units to an international audience.
What we did
- Product concept, exterior and interior design (facade, atrium lobby, apartments) — coordinated with the structural designer.
- Brand Emerald, the emeraldresidence.online website, brochure and presentations in BG/EN/RU/RO.
- Interactive 3D unit-selection module with live prices and statuses, connected to a CRM with a unit chessboard.
- In-house sales department: three managers hired and trained, scripts and buyer profiles, broker partnership programme across Europe (2.5–3% commission, online client registration, 90-day protection).
- Outdoor campaign around the site with QR/UTM attribution, inbound lead handling in four languages.
Result
105
apartments on sale
4
languages of sales materials
from €125K
entry price
100%
of the cycle inside one team
The studio answers for sold square metres, not for drawings — that is the whole point of the model.
